Hi.
I’m Jo-Aynne.
I coach leaders and high achievers to turn insight into action, values into leadership, and ambition into achievement.
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Coach, Trainer, Speaker
Healthcare, Hospitality, Finance, and More
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20+ Years In Leadership Roles
Publishing, Advertising, Wellness
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10+ Years of Coaching Experience
Corporate and Private
From Default To Direction
90 Minutes To Start Designing A Career And Life That Fit Who You Are Now — And Who You Are Becoming.
Who I Am
I’m Jo-Aynne Von Born, a practical, personable, and action-oriented leadership/executive coach.
My coaching is direct and creative. It’s ideal for people ready to stop circling the same challenges and start making meaningful progress.
I help leaders and high achievers strengthen communication and influence, make clearer decisions, develop executive presence, build confidence, and create a more intentional path toward the next level.
My work is grounded in 10+ years of coaching experience, a University of Miami coaching certification, and 20+ years in leadership and executive roles in publishing and advertising.
Located in South Florida, I work virtually and in person, traveling when necessary to meet clients’ needs.
Whether I’m coaching an individual leader or partnering with HR, my aim is to be focused and efficient, helping people lead and succeed with more purpose, presence, and impact.
How I Help
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Whether you’re navigating a career transition, stepping into greater leadership, or seeking meaningful success without burnout, coaching gives you a confidential space to think clearly, navigate pressure, and lead with greater confidence.
Together, we strengthen your leadership identity, clarify your next steps, and build the practical skills needed to lead with resilience, purpose, and impact.
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I partner with HR on leadership development for high-potential employees and executive coaching for their top talent. Whether the focus is clearer communication, stronger engagement, faster innovation or highly cohesive teams, accomplishing your organization’s goals is my priority.
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Unleash workforce greatness with an inspiring keynote or customized breakout session. I deliver engaging, interactive and practical presentations that strengthen leadership, instill confidence and fortify resilience for today’s pressure-filled enviornments.
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Awaken Your Potential
Honest, practical articles to help leaders and high achievers think more clearly and stay balanced under pressure. Always focused on the inner game behind sustainable success.
What People Are Saying
"As a senior executive, mother, and wife, using many coaches throughout my career, I can honestly state that Jo-Aynne is the best coach I have worked with."
Debbie Fiorino, COO, Dream Vacations and CruiseOne"When our scheduled speaker canceled one week before our big event, Jo-Aynne came to the rescue. She not only spoke with our CEO to create a customized presentation but also delivered it beautifully. We highly recommend Jo-Aynne."
Lisa Westenberger, VP of People and Culture, Site Impact
“Jo-Aynne brought transformative leadership tools to our team through her inspirational, interactive, and engaging workshops. Her knowledge, combined with her positive attitude, provides a safe environment for people to open up, learn, and break mental models.“
Drew Daly, SVP/GM, Dream Vacations and CruiseOneGet in Touch!
Schedule a free call to learn about private executive coaching or to discuss an HR partnership with your organization.
