Turn Your Potential Into Results.
Think better. Act faster. Lead more honestly.
Jo-Aynne Von Born, Leadership/Executive Coach
From Default To Direction
A private 90-minute life + career design session to clarify your next practical move.
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Coach, Trainer, Speaker
Healthcare, Hospitality, Finance, and More
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20+ Years In Leadership Roles
Publishing, Advertising, Wellness
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10+ Years of Coaching Experience
Corporate and Private
Hello
Hi. I’m Jo-Aynne, a leadership and executive coach, trainer, and speaker.
I work with capable professionals, helping them think better, act faster, and lead more honestly.
The result is leading with more confidence, achieving more meaningful progress, and succeeding without compromising who you are.
Think better:
Challenge assumptions, clarify what matters, and make stronger decisions.
Act faster:
Move beyond overthinking, take purposeful action, and build momentum.
Lead more honestly:
Communicate clearly, handle difficult conversations, and build stronger relationships.
My background includes 10+ years of coaching experience, a University of Miami professional coaching certification, and 20+ years in leadership and executive roles in publishing and advertising.
Based in South Florida, I work virtually and in person, traveling as needed to meet clients’ needs.
Whether I’m coaching an individual leader or partnering with HR, I focus on helping professionals lead and succeed with more purpose, presence, and impact.
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Awaken Your Potential
A weekly guide to thinking better, acting faster and leading more honestly—so you can turn more of your potential into meaningful results at work and in life.
How I Help
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Navigating a career transition? Stepping into greater leadership? Seeking meaningful success without burnout?
Coaching offers you a clear and confidential space to clarify, experiment and strategize with less pressure and more confidence.
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I partner with HR on leadership development for high-potential employees and executive coaching for their top talent. Whether the focus is clearer communication, stronger engagement, faster innovation or highly cohesive teams, accomplishing your organization’s goals is my priority.
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Unleash workforce greatness with an inspiring keynote or customized breakout session. I deliver engaging, interactive and practical presentations that strengthen leadership, instill confidence and fortify resilience for today’s pressure-filled enviornments.
What People Are Saying
"As a senior executive, mother, and wife, using many coaches throughout my career, I can honestly state that Jo-Aynne is the best coach I have worked with."
Debbie Fiorino, COO, Dream Vacations and CruiseOne"When our scheduled speaker canceled one week before our big event, Jo-Aynne came to the rescue. She not only spoke with our CEO to create a customized presentation but also delivered it beautifully. We highly recommend Jo-Aynne."
Lisa Westenberger, VP of People and Culture, Site Impact
“Jo-Aynne brought transformative leadership tools to our team through her inspirational, interactive, and engaging workshops. Her knowledge, combined with her positive attitude, provides a safe environment for people to open up, learn, and break mental models.“
Drew Daly, SVP/GM, Dream Vacations and CruiseOneGet in Touch!
Schedule a free call to learn about private executive coaching or to discuss an HR partnership with your organization.
