Turn Your Potential Into Results.

Jo-Aynne Von Born, Leadership/Executive Coach

For capable professionals who want to make clearer decisions, communicate more effectively, and turn knowledge into meaningful action.

Think better. Act faster. Relate more honestly.

From Default To Direction

90 Minutes To Start Designing A Career And Life That Fit Who You Are Now And Who You Are Becoming.

Who I Am

Hi. I’m Jo-Aynne, a leadership and executive coach, trainer, and speaker.

I work with capable professionals, helping them think better, act faster, and relate more honestly.

The result is leading with more confidence, achieving more meaningful progress, and succeeding without compromising who you are.

Think better:
Challenge assumptions, clarify what matters, and make stronger decisions.

Act faster:
Move beyond overthinking, take purposeful action, and build momentum.

Relate more honestly:
Communicate clearly, handle difficult conversations, and build stronger relationships.

My background includes 10+ years of coaching experience, a University of Miami professional coaching certification, and 20+ years in leadership and executive roles in publishing and advertising.

Located in South Florida, I work virtually and in person, traveling when necessary to meet clients’ needs.

Whether I’m coaching an individual leader or partnering with HR, my focus is to help professionals lead and succeed with more purpose, presence, and impact.

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Awaken Your Potential

A weekly guide to thinking better, acting faster, and relating more honestly—so you can turn more of your potential into meaningful results at work and in life.

How I Help

Jo-Aynne Von Born, Leadership and Executive Coach, Keynote Speaker, Emerging Leaders Conference, "EMERGE: Executive Presence Starts From Within."
Jo-Aynne Von Born, Leadership and Executive Coach, Keynote Speaker, Emerging Leaders Conference, "EMERGE: Executive Presence Starts From Within."

What People Are Saying


"As a senior executive, mother, and wife, using many coaches throughout my career, I can honestly state that Jo-Aynne is the best coach I have worked with."

Client testimonial
Debbie Fiorino, COO, Dream Vacations and CruiseOne

"When our scheduled speaker canceled one week before our big event, Jo-Aynne came to the rescue. She not only spoke with our CEO to create a customized presentation but also delivered it beautifully. We highly recommend Jo-Aynne."

Client testimonial
Lisa Westenberger, VP of People and Culture, Site Impact

Client testimonial

“Jo-Aynne brought transformative leadership tools to our team through her inspirational, interactive, and engaging workshops. Her knowledge, combined with her positive attitude, provides a safe environment for people to open up, learn, and break mental models.“

Drew Daly, SVP/GM, Dream Vacations and CruiseOne

Get in Touch!

Schedule a free call to learn about private executive coaching or to discuss an HR partnership with your organization.

Keynote speaker, Jo-Aynne Von Born, Leadership and Executive Coach, "Speak in Headlines: Say Less. Mean More. Trigger Faster Action."