Hi. I’m Jo-Aynne Von Born.

Welcome to my online home. I help rising and future leaders (like you) to identify, trust, and emerge their inner genius for more authentic and sustainable success. My mission is to empower you to accelerate your life, career and business as you lead from your unique best.

Your inner genius is a distinctive combination of your core value strengths merged with a higher level mindset. You can master difficulties, achieve goals, and confidently influence others when engaging in strong self-leadership and mindset management.

I coach, train, and speak with a creative, holistic and practical perspective. I have guided scores of executives, entrepreneurs, and business professionals to be more aware, curious, and reflective to make smarter choices for significantly increased results.

If you are ready to take charge of the challenges before you, I can help you achieve the meaningful vision you have for your work and life.

That is my pledge and promise to you.


Has your life or work been disrupted? Join us for a live workshop to learn and practice a 3-step method for mastering any challenge for good!


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“Be yourself; everyone else is already taken.”

― Oscar Wilde

Long term success requires authenticity; the choice to be true to the best parts of your personality, spirit or character. Be willing to honor your best self to stand up and stand out at work and in life. You can create success in a way that is perfect for you.

“I would go so far as to say that working with Jo-Aynne was life-changing. Through our partnership, I gained clarity in both my personal and professional life. If you’re looking to find your “why” in life, I’d highly recommend working with Jo-Aynne.” – Mike Gullickson, Healthcare Executive, Omaha, Nebraska

“I really trusted Jo-Aynne as my coach. She respected my values, challenged me when necessary and ultimately helped me get closer to the work I was longing to do.”  –Pamela Levine, Marketing Consultant, Miami, Florida

“Jo-Aynne’s coaching had a big impact on how I process information. I view things through a much wider lens now and have a new focus and direction for my business.” Dan Martin, CPA, Austin, Texas