Jo-Aynne von Born

More Success. Less Stress. 

Executive Coach, Work/Life Strategist, Workshop Facilitator


I help growth-minded executives, professionals, entrepreneurs and organizations who are frustrated with the stress, distraction and overwhelm that blocks productivity, engagement and well-being. I provide 1:1 coaching and workshops that help people create more balance, focus and resilience.

What would it be worth if you could:

  • Work and live with more enthusiasm, regardless of the challenge?
  • Connect more authentically with others?
  • Feel more present and engaged in all you do?
  • Be more effective leading yourself and others?
  • Be one of the 8% who succeeds with their goals?

 A coach isn’t something you need. It’s something you want.

You want a professional who listens and understands your unique situation to customize a strategy specifically for you.  You want an insightful ally who helps you brainstorm new ideas and actions. You want an objective partner to assess outcomes and fine-tune actions for the sustainable results you want. Coaching is the secret behind pro athletes, elite performers and top leaders. Not everyone wants this personalized attention – but if you do, I want to work with you.

What does success mean for you?  

Success is different for everyone. Now is the time to claim your vision and turn it into a thriving reality.  If you believe that you, those you impact and care about are worthy of an investment in your highest potential –  let’s connect.



“I would go so far as to say that working with Jo-Aynne was life-changing. Through our partnership, I gained clarity in both my personal and professional life. I discovered what it means to truly have balance in everything that I do. If you’re looking to find your “why” in life, I’d highly recommend working with Jo-Aynne.” – Mike Gullickson, Healthcare Executive, Omaha, Nebraska

“I really trusted Jo-Aynne as my coach. She respected my values, challenged me when necessary and ultimately helped me get closer to the life I was longing to live.”  -Pamela Levine, Marketing Consultant, Miami, Florida

“Jo-Aynne’s coaching had a big impact on how I process information. I view things through a much wider lens now and have a new focus and direction for my business.” -Dan Martin, CPA, Austin, Texas

“Jo-Aynne is kind, helpful, insightful, compassionate and asks great questions. She’s an excellent coach and I recommend her.” -Karen Quigly, True Form Coaching

“I started working with Jo-Aynne about seven months ago. She has a way of pulling out the best qualities in me and allowing me to see them for myself and then apply them in my everyday life and with my clients. My confidence has grown immensely! I’m able to stretch myself in moving past my limits of self-judgement, creating new avenues of reaching more clients and sharing my gifts and talents on a larger scale!” – Regina Pasquarello, Owner Pranada Yoga, Taos, New Mexico