Jo-Aynne von Born

Executive Coach, Work/Life Strategist, Workshop Facilitator. 


Frustrated with stress and distraction? Feeling overwhelmed? Ready to change and grow? I help executives, professionals and entrepreneurs create the balance, focus and resilience they need for sustainable success. Key areas of development are self-awareness, a proactive mindset and attention management.

What would it be worth if you could:

  • Use stress to your advantage, rather than have it use you?
  • Work and live with more energy and enthusiasm, regardless of the challenge?
  • Feel more present and engaged in all you do?
  • Be more effective leading yourself and others?
  • Be one of the 8% who succeeds with their goals?

 Coaching isn’t something you need. It’s something you want.

You want a professional who works with you in a customized, purposeful and practical way to achieve your goals. Coaching is the secret behind pro athletes, elite performers and top leaders. Not everyone wants this personalized attention – but if you do, I want to work with you.

What does success mean for you?  

Success is different for everyone. Now is the time to claim your vision and turn it into a thriving reality.  If you believe that you and those you influence are worthy of an investment in your highest potential –  let’s connect.



“I would go so far as to say that working with Jo-Aynne was life-changing. Through our partnership, I gained clarity in both my personal and professional life. I discovered what it means to truly have balance in everything that I do. If you’re looking to find your “why” in life, I’d highly recommend working with Jo-Aynne.” – Mike Gullickson, Healthcare Executive, Omaha, Nebraska

“Jo-Aynne’s coaching had a big impact on how I process information. I view things through a much wider lens now and have a new focus and direction for my business.” -Dan Martin, CPA, Austin, Texas

“Jo-Aynne is kind, helpful, insightful, compassionate and asks great questions. She’s an excellent coach and I recommend her.” -Karen Quigly, True Form Coaching

“I really trusted Jo-Aynne as my coach. She respected my values, challenged me when necessary and ultimately helped me get closer to the life I was longing to live.”  -Pamela Levine, Marketing Consultant, Miami, Florida

“I truly enjoyed your presentation which reminded me of the importance of also taking care of our mind and emotional side. You know what I liked about it in particular? that it was based on tangible studies, facts and you incorporated the story of the Aetna CEO and your own also. I hear a lot of presentations meant to be “uplifting” and “motivating” most are just relating to abstract facts, appealing to stroking our egos and emotions. They don’t do anything for me. I challenged my 2 associates to a daily few minutes of mindfulness for the next 30 days and they took on the challenge, so have I.” -Isabelle Grard, AWMA® Managing Partner, Financial Advisor – Mandart & Grard Financial Group, Fort Lauderdale

“I started working with Jo-Aynne about seven months ago. She has a way of pulling out the best qualities in me and allowing me to see them for myself and then apply them in my everyday life and with my clients. My confidence has grown immensely! I’m able to stretch myself in moving past my limits of self-judgment, creating new avenues of reaching more clients and sharing my gifts and talents on a larger scale!” – Regina Pasquarello, Owner Pranada Yoga, Taos, New Mexico