Jo-Aynne von Born is an executive coach who helps you think differently to move forward powerfully. As you challenge your assumptions, uncover hidden obstacles and shift your mindset, you develop new solutions for old problems. Jo-Aynne is your trusted partner who helps you reflect, redesign and regain clarity for your values, vision and goals. You increase your motivation for consistent and effective action towards the outcomes you want.

The M.O.R.E. coaching model helps you create sustainable change with self-awareness and self-responsibility. This whole person methodology offers you the opportunity to align your mindset and actions to easily achieve the success you want with much less stress. 

M-mindset. What is your current mindset (attitudes and beliefs) that produce your current outcomes?

O-obstacles. How does this get in the way of what you want to achieve? How is it influencing your current actions?

R-realign. What do you need to do to realign your mindset and actions to produce your desired outcomes? 

E-engage. When will you realign? How consistent will you be? How will you assess the impact?

Are you willing to release outdated concepts and move forward with bold new ideas? Are you ready to allow purpose and meaning to energize all that you do? Do you value human-centered solutions for yourself or your organization? If so, then you are Jo-Aynne’s ideal client.

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Bio: Jo-Aynne von Born is a Certified Professional Coach who specializes in executive and corporate coaching and training. She is CEO of READYSETMORE (, a professional and personal development firm that partners with executives, entrepreneurs and organizations to fast-track results for more success with less stress. Jo-Aynne helps her clients transform their mindset for sustainable actions that create the results they want.

Jo-Aynne has coached senior to mid-level business professionals in banking, travel, healthcare, staffing, global yachting as well as non-profit and government agencies. She is located in South Florida and serves clients throughout the state, the U.S. and globally.

Prior to coaching and training, Jo-Aynne had a successful 25-year business leadership career with positions including VP of Business Development and Sales in corporate wellness, luxury yacht magazine publisher, catering and event planning entrepreneur as well as a professional actress in film and television. 

Jo-Aynne received a B.B.A. in Marketing and the Certified Professional Coach designation from the University of Miami. Her training also includes Mindfulness Based Stress Reduction, Sandler Sales Methodology and the Actor’s Conservatory. She is a member of the Screen Actors Guild and the International Coaching Federation.