My name is Jo-Aynne von Born.

As an executive coaching partner, my commitment is to be a catalyst for you to step boldly in the direction of success as you have defined. My goal is to support your development with robust coaching conversations that disrupt outdated beliefs and inspire new insights and positive action. The coaching partnership we create together will be customized to address the current challenge as well as help you address future challenges beyond the coaching experience.

You don’t need coaching. It is something you want. You want someone who believes in you, holds you accountable to a bigger vision and doesn’t believe the negative stories you tell yourself or buy into the fears that hold you back. Not everyone wants this –  but if you do, I hope I have the privilege of partnering with you to develop the best for yourself, for others or for a shared vision that benefits everyone.

Jo-Aynne von Born


Jo-Aynne von Born is an executive coaching partner and CEO of READYSETMORE, a professional development firm serving individuals and organizations who value the development of human potential and constructive relationships.

With more than twenty years of experience in business development, managing sales teams and entrepreneurship, Jo-Aynne has worked in diverse industries such as corporate well-being, global yachting, publishing, advertising and hospitality. She is a dynamic public speaker who moderates panels and executes presentations to corporate, community and civic organizations.

Jo-Aynne is a graduate of the University of Miami with a BBA in Marketing. She is a member of the International Coaching Federation and the Screen Actors Guild. Her training includes University of Miami Certified Professional Coach Program, Sandler Sales Methodology and Mindfulness Based Stress Reduction.

Contact Jo-Aynne.